1. What is Junie?
Junie is a friendship concierge platform created to connect women & non-binary people with others based on common interests, communication styles, schedules, lifestyles, and more. While differences in friendships are important, we've identified top factors that are crucial when forming strong friendships.
2. How does Junie work?
Every day Junie will match you with one new friend. You have one week to chat with your match and make plans. If you don't chat, the match will expire. You can only rematch if you are a Junie Premier member.
3. What is a friendship concierge platform?
We're coined as a "friendship concierge platform" because Junie
matches you with friends based on common interests and intentions.
We give you not only friend matches but activities to do as well
We are firm believers that our members should put their precious time and energy into building a connection, rather than trying to find a connection to begin with.
Junie does the hard work for you by weeding out people you won't "mesh" with based on factors that actually matter (check out our onboarding process to see what we mean).
After this, we provide you things to do with your new friend based on common interests.
Junie takes into consideration the components that truly matter when finding friends and turned it into a platform that does the hard work for you - to give your brain, and thumbs (see ya swiping), a break when seeking new friendships.
4. Why was Junie created?
We recognized the need for something better for women seeking new
friends than dating apps regurgitated into friendship apps. We
deserve better than that. Period.
That's how the idea of a friendship concierge platform came to fruition. We've worked around the clock to determine what makes people tick and what actually matters to people when finding new friends in a digital-first world.
5. Where is Junie offered?
Junie is offered only in New York City at the moment. However, we will be expanding to other cities in the future - stay tuned!
6. Who was Junie created for?
Junie was created as a safe space for women and non-binary people in NYC seeking new friends. If you identify as neither of these, we ask that you respect Junie's intended use and stay off the app. If you are using Junie and don't identify as a woman or non-binary, you will be permanently banned.
7. How is Junie better than other friendship-finding apps/platforms?
There hasn't been any revolutionary change in the friendship-finding
space in quite a while. While we respect others in the space, their
platforms, algorithms, and intentions are a little... outdated (to
say the least).
Junie is better than other friendship-finding apps/platforms because we don't have you sign up just to throw you to the wolves and expect you to figure it out. Finding friends is hard and we personalize your experience from top to bottom.
First, our onboarding process weighs a variety of interests and lifestyle characteristics to match you with others looking for similar things. No, we are not trying to match you with an exact version of yourself. We celebrate differences in friendships! However, after a ton of research and interviews, we've narrowed down factors that actually matter to people when finding friends.
Next, we provide you with one new match a day. Unlike other platforms, this allows you to avoid being overwhelmed by constantly swiping through a plethora of people and getting buried in matches and one-sided conversations.
After this, we provide you with activities to do based on your shared interests (coming soon!). Doesn't get much easier than that.
Unlike other apps that tend to focus on surface-level things like brunch and booze, Junie goes far beyond that. Trust us, we love a mimosa just as much as anyone else. But we'd rather know if the person we're matched with has similar availability, political views, etc.
8. What's so special about Junie's algorithm?
We're prioritizing what matters to you and taking the work off your
plate. You set your preferences, your interests, and your
requirements when you create your profile and we're constantly on
the lookout for the best possible match for you. Looking for friends
in your industry? With your shared interest in blogging on the side?
Have a hard boundary about your friends having similar political
No matter your requirements - we'll find the friends for you. New members join Junie every day and we're considering each one of them for you. Our algorithm looks at all possible friends and takes everything you tell us into consideration. So don't wait - set your preferences on your profile, then sit back and let us find the best matches for you.
The Onboarding Process
1. What's the deal with the onboarding questions?
We tried to make the onboarding process as smooth and concise as
possible without sacrificing what matters when building friendships.
We think friendships are built on similar lifestyles and shared values. We ask these questions to help you build the proper "roots" of a friendship. We don't believe in swiping on random people with the hopes that you have similar interests and values.
2. What if I don't see an option that applies to me during the onboarding?
We are always looking to make our onboarding process more inclusive. Please contact us here with your feedback.
3. Can I add more than 2 pictures?
At the moment, you cannot add more than two pictures to your
Why? We purposely created our onboarding to be a low-effort, no-stress process. We want our users to feel no pressure when building their profile, which is why we only make it a requirement to upload one picture, two if you feel like it.
This is also why it's optional to add a bio. We want to give you the freedom to add what you want without any added pressure.
Junie & Friendship
1. According to Junie, what matters when forming and maintaining friendships?
Junie was inspired by the founders' personal experiences finding
friends in NYC. One too many times, we went on friend dates that
were immediate no's from the get. We realized that if we knew about
these things from the beginning, no one would have to waste their
Beyond this, there are a handful of things that matter to us, and likely matter to you, when forming and maintaining friendships on Junie. The top 3 things in our opinions are consistency, common interests, and similar intentions.
2. I don't know how to start a conversation with my potential friend/match. What do I do?
A list of conversation starters/topics will be available soon!
3. I can't figure out what to do with my potential friend/match outside of Junie. What do I do?
That's why we're here! Click the bottom left tab in your app where it says "activities" to see suggestions on things to do with your match.
Rules & Safety
1. Can I use Junie for dating?
No, you absolutely cannot use Junie for dating. If you are using
Junie to date, you will be permanently banned.
If you see someone who is using Junie to date, we ask that you report them to us at email@example.com.
2. Can I use Junie to promote my business?
No. We do not allow soliciting of any type of business on Junie. If
you are using Junie to promote your business, you will be
This includes growing your Instagram/TikTok/any social media platform. While we respect the hustle, we ask that you do not use Junie to grow your social media following.
If you see someone who is using Junie to promote their business, we ask that you report them to us at firstname.lastname@example.org.
3. What does Junie do to protect its users from harassment and discrimination?
Junie has a zero-tolerance policy for discrimination and harassment.
This is intended to be a safe space for everyone and we take any
violations of such very seriously.
If you have experienced discrimination and/or harassment on Junie, we ask that you report the person directly to us at email@example.com and we will review the report within 48 hours.
4. My Junie profile was reported. What do I do?
If your profile was reported, it will be reviewed within 48 hours. If you are found to be in violation of any of the rules, your account will be permanently banned and you will receive an email stating why. If your profile was reported on accident or you weren't in violation, we will restore your profile within 48 hours.